It won't be 'happy holidays' this year; it will be 'Merry Christmas'
BENTONVILLE, Ark. - It is beginning to look a lot more like Christmas at Wal-Mart.
This holiday season, Wal-Mart isn’t trumpeting big bargains only. It’s also bringing “Christmas” back into its marketing, after several years of playing down the term.
Wal-Mart Stores Inc.’s Christmas cheer seems to be a hot trend this season as several other retailers including Kohl’s Corp. and Macy’s, a division of Federated Department Stores Inc., are also stepping up their Christmas marketing. The moves respond to mounting criticism from religious groups that staged boycotts against Wal-Mart and other merchants after they eliminated or de-emphasized “Christmas” in their advertising.
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Wal-Mart opts for 'Christmas' marketing - U.S. Business - MSNBC.com