While 26 million is a lot of money for most of us, it's not very much in the terms of a box office hit. The competition wasn't much either. I heard it on the news where they were calling it a flop. It only made 9 million the first day which is terrible.
The New York Times is calling it "The broken compus."
Source:
BROKEN 'COMPASS' Quote:
December 6, 2007 -- FIVE minutes before “The Golden Compass" started, I was wondering when it was going to start. Forty minutes into it, I was wondering exactly the same thing.
“The Golden Compass," a sort of “The Empire Strikes Harry Potter of the Caribbean," only with giant polar bears wearing suits of armor and punching each other in the face, reminded me why I stopped reading sci-fi and fantasy when I was 15. It was the nouns. “Hark thee, my fair Stenerud, and wield well this ancient benirschke. Journeyest then to the plain of Septien, and unleash these yepremians with the longbow of Herrera . . . "
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