| Wal-Mart Wines Wal-Mart has announced that they will soon offer customers a new
Discount item: Wal-Mart's own brand of wine. The world's largest retail
chain is teaming up with E & J Gallo Winery of California to produce the
spirits at an affordable price, in the $2-5 range. Wine connoisseurs may
not be inclined to throw a bottle of Wal-Mart brand into their shopping
carts, but "there is a market for cheap wine", said Kathy Micken,of
marketing, "but the right name is important." Customer surveys were
conducted to determine the most attractive name for the Wal-Mart brand.
The top surveyed names in reverse order of popularity are:
10. Chateau Traileur Parc
9. White Trashfindel
8. Big Red Gulp
7. World Championship Riesling
6. NASCARbernet
5. Chef Boyardeaux
4. Peanut Noir
3. I Can't Believe It's Not Vinegar!
2. Grape Expectations
And the number 1 name for Wal-Mart W ine:
1. Nasti Spumante
The beauty of Wal-Mart wine is that it can be served with either white
meat (possum) or red meat (squirrel).
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