Boycott Absolut!!!

[Bubba]

If you drink vodka, it is time to boycott Absolut. I would even go so far as to say to pour it down the drain and go buy a bottle of Stoli. Here is an article about their latest ad being run in Mexico.

Mexico reconquers California? Absolut drinks to that!

The latest advertising campaign in Mexico from Swedish vodka maker Absolut promises to push all the right buttons south of the U.S. border, but it could ruffle a few feathers in El Norte.

The billboard and press campaign, created by advertising agency Teran\TBWA and now running in Mexico, is a colorful map depicting what the Americas might look like in an "Absolut" -- i.e., perfect -- world.

The U.S.-Mexico border lies where it was before the Mexican-American war of 1848 when California, as we now know it, was Mexican territory and known as Alta California.

Following the war, the Treaty of Guadalupe Hidalgo saw the Mexican territories of Alta California and Santa Fé de Nuevo México ceded to the United States to become modern-day California, Texas, New Mexico, Utah, Colorado and Arizona. (Texas actually split from Mexico several years earlier to form a breakaway republic, and was voluntarily annexed by the United States in 1846.)

The campaign taps into the national pride of Mexicans, according to Favio Ucedo, creative director of leading Latino advertising agency Grupo Gallegos in the U.S.

Ucedo, who is from Argentina, said: “Mexicans talk about how the Americans stole their land, so this is their way of reclaiming it. It’s very relevant and the Mexicans will love the idea.”

But he said that were the campaign to run in the United States, it might fall flat.

“Many people aren’t going to understand it here. Americans in the East and the North or in the center of the county -- I don’t know if they know much about the history.

“Probably Americans in Texas and California understand perfectly and I don’t know how they’d take it.”

Meanwhile, the campaign has been circulating on the blogs and generating strong responses from people north of the border.

“I find this ad deeply offensive, and needlessly divisive. I will now make a point of drinking other brands. And 'vodka and tonic' is my drink,” said one visitor, called New Yorker, on MexicoReporter.com.

Reader Paul Green goes into a discussion on the blog Gateway Pundit of whether the U.S. territories ever belonged to Mexico in the first place, and the News12 Long island site invited people to boycott Absolut, with one user, called LivingSmall, writing: “If you drink Absolut vodka, you can voice your approval or disapproval of this advertising campaign with your purchases. I know I will be switching to Grey Goose or Stoli and will never have another bottle of Absolut in my house.

“Hey Absolut ... that's my form of social commentary.”

-- Deborah Bonello and Reed Johnson in Mexico City

[wordsmythe]

Originally Posted by Bubba

I...pour it down the drain and go buy a bottle of Stoli.

Bubba, That part is true under any circumstances.

Stoli the the lowest I ever go on the vodka rung. Anything lower should only be used as a cleaning product.

If you like GREAT Vodka, try some Ciroc. This one I don't need to mix with anything.

next would be some Kettle One
followed by Stoli black label
next is grey Goose
Then Stoli (including the flavors)

[WizardofOz]

What is actually funny is the whole propaganda machine of Absolut saying it has to do with national pride of Mexican's and how the US stole the territories from them. For those that move to the US, either legally or illegally from Mexico, say it is such a craphole in Mexico because of their economy and political setup. You hear it all the time when they get interviewed "we came to the US for a better life." So why in the hell would Mexicans want more Mexican territory when they can't even stand the one that exists already?

[Highwayman]

Absolut vodka pulls ad showing California in Mexico

Mon Apr 7, 9:36 PM ET

MEXICO CITY (Reuters) - The distillers of Sweden's Absolut vodka have withdrawn an advertisement run in Mexico that angered many U.S. citizens by idealizing an early 19th century map showing chunks of the United States as Mexican....

Absolut's blog cite has received more than a thousand comments since the ad campaign was launched a few weeks ago, with many calling for boycotts of the Swedish company.

"I have poured the remainder of my Absolut bottles down the sink," one blogger wrote...

Absolut vodka pulls ad showing California in Mexico - Yahoo! News